Privacy Policy

LIFTATHON ONLINE PRIVACY POLICY

Last modified: August 1, 2014 

1.INTRODUCTION 

Purpose.  The purpose of this Privacy Policy is to describe how Train Heroic, LLC (“Company”) collects, uses and shares information about you through our U.S. online interfaces (e.g., websites and mobile applications) owned and controlled by us, including www.liftathon.org (collectively referred to herein as the “Site”).  Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us or as described at the end of this Policy. 

Our Privacy Policy explains: 

Information We Collect and Why We Collect It  

How We Use and Share Your Information 

Access to Your Information and Choices

Security of Your Information

California Privacy Rights

International Privacy Practices

Changes to Our Privacy Policy

Questions and How Contact Us

Scope; Third Party Sites.  This Privacy Policy applies only to information we collect at and through the Site, and certain Company affiliated sites accessible through our Site, such as www.trainheroic.com governed by their own separate privacy policies.  Our Site may also contain links to third party sites that are not owned or controlled by Company.  Please be aware that we are not responsible for the privacy practices of such other sites.  We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.  

Terms of Use.  Please note that your use of our Site is also subject to our Terms of Use.  

2.INFORMATION WE COLLECT AND WHY WE COLLECT IT

Information You Provide To Us.  You can provide information to us on our Site through various means, including:

When you register at the Site and/or create an online account 

On your account information page

When you sign up to participate in one more fundraising events (each an “Event”)

When you purchase products from us

Contact us pages and forms

Newsletter sign-up

Live chat / instant messaging

Favorites / wish lists

Online email forms 

Information provided through your smart phone or mobile device

Feedback forms

Request for information forms

Sweepstakes, surveys, promotions or contests

When you provide user generated content such as user comments, blog posts and other social media communications

The information we collect includes personal information, such as: 

Name

Address

Billing address 

Shipping address

Email address 

Telephone number

School Name

Team Size

PayPal account information/Credit or Debit card number (solely for payment purposes)

No Information From Children Under Age 13.  If you are under the age of 13, please do not attempt to register with us at this Site or provide any personal information about yourself to us.  If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information.  If you believe we might have any information from a child under the age of 13, please Contact Us or call us at (855) OUT-LIFT.  

Information We Collect Automatically.  We collect certain information automatically as you use our Site, such as: 

IP address

Browser type

Computer or device type

Unique device identifiers

Operating system version

The website from where you navigated to our Site

Time and date of using our Site

The pages on our Site that you view

The name of your Internet service provider (ISP)

Location / Geolocation information

Facial recognition information

Cookies  

Local shared objects (flash cookies)

Google Analytics.  The information above is collected primarily through our use of Google Analytics to help analyze how users use the Site. The Google Analytics tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Site (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the Site and to compile statistical reports on website activity for Company. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.

Cookies.  When you visit our Site we send one or more “cookies” to your computer or other device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. We use cookies to improve the quality of our service, including for storing user preferences, tracking user trends and providing relevant advertising to you. 

Pixel Tags.  We may use “pixel tags,” also known as “web beacons,” which are small graphic files that allow us to monitor the use of our websites.  A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking activity on websites, or when emails are opened or accessed, and is often used in combination with cookies. A pixel tag can collect information such as the IP (Internet Protocol) address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server. 

3.HOW WE USE AND SHARE YOUR INFORMATION

For Events and to Provide Products, Services, and Information.  As described above, we collect information from you so that we can coordinate Events, your participation in Events, provide products and services that you purchase using the Site, and provide information that you request from us. We use your personal information to contact you about your Event participation, your orders, process PayPal account, credit card or debit card transactions and ship products to you. We may send you information about our products and services, and new offerings. We may provide information to third party service providers that help us process orders and fulfill and deliver products and services that you purchase from us.

We may use third parties to help host our Site, send out email updates about the Site, provide marketing and advertising services for us, remove repetitive information from our user lists and process payments. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service. We use demographic information to better understand our customers and improve our products and services.

Advertising and Marketing.  We may use how you browse and shop and what Events you participate in so we can show you ads for Company or our advertising partners that are more relevant to your interests. We may use cookies and other information to provide relevant interest-based advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests. These interest-based ads may be presented to you while you are browsing our site or third-party sites not owned by Company. 

We belong to ad networks that may use your browsing history across participating websites to show you interest-based advertisements on those websites. You can opt-out of receiving interest-based ads from us by contacting us at liftathon@trainheroic.com. Please note that if you choose to opt out, you will continue to see ads on our Site, but they will not be based on how you browse and shop. 

Some websites may belong to ad networks that use your browsing history across websites to choose which ads to display on their sites; the displayed ads may include advertising for Company. To learn more, and to opt out of seeing interest-based advertisements on these sites, visit the Network Advertising Initiative and the Digital Advertising Alliance websites (www.networkadvertising.org and www.aboutads.info). Websites may also offer their own opt-out methods for interest-based advertising.

Third Party Advertising & Marketing.  From time to time with your consent, we may disclose information with companies who may offer you products and services of interest. You may opt in to this sharing by signing up at www.liftathon.com.

Your Consent.  In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations or individuals outside of the Company when we have your consent to do so. We require opt-in consent for the sharing of any sensitive personal information. Sensitive personal information is a particular category of personal information relating to confidential medical facts, racial or ethnic origins, political or religious beliefs or sexuality. 

Legal Proceedings.  We will share personal information with third party companies, organizations or individuals outside of Company if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to: 

Meet any applicable law, regulation, subpoena, legal process or enforceable governmental request. 

Enforce applicable Terms of Use, including investigation of potential violations. 

Detect, prevent, or otherwise address fraud, security or technical issues. 

Protect against harm to the rights, property or safety of Company, our users, customers or the public as required or permitted by law.

Transfer in the Event of Sale or Change of Control.  If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Site to a third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to the promises made in the applicable privacy policy unless you agree differently. 

4.ACCESS TO YOUR INFORMATION AND CHOICES

You can access and update certain information we have relating to your online account by signing into your account and going to the [** “Account” **] section of our Site.  If you have questions about personal information we have about you or need to update your information, you can Contact Us or call us at (855) OUT – LIFT.  You can opt-out of receiving marketing and promotional e-mails from Company by using your Account page, and by using the opt-out or unsubscribe feature contained in the e-mails. 

You can close your online account by notifying liftathon@trainheroic.com.  If you close your account, we will no longer use your online account information or share it with third parties.  We may, however, retain a copy of the information for archival purposes and to avoid identity theft or fraud. 

5.SECURITY OF YOUR INFORMATION

We use industry standard physical, technical and administrative security measures and safeguards to protect the confidentiality and security of your personal information.  However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure or warrant the security of any information you transmit to us.  There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical or managerial safeguards.  It is your responsibility to protect the security of your login information.  Please note that e-mails and other communications you send to us through our Site are not encrypted and we strongly advise you not to communicate any confidential information through these means. 

6.CALIFORNIA PRIVACY RIGHTS  

Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g. requests made in 2014 will receive information regarding 2013 sharing activities).

To obtain this information, please send an email message to liftathon@trainheroic.com with “Request for California Privacy Information” on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response. 

7.INTERNATIONAL PRIVACY PRACTICES 

Company’s websites, including websites directed to residents in countries and jurisdictions outside of the United States, are operated and managed on servers located and operated within the United States. By using and accessing our Sites, residents and citizens of countries and jurisdictions outside of the United States agree and consent to the transfer to and processing of personal information on servers located in the United States, and that the protection of such information may be different than required under the laws of your residence or location.

8.CHANGES TO OUR PRIVACY POLICY

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your consent in accordance with applicable law. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review. 

QUESTIONS AND HOW CONTACT US

If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, please Contact Us or contact us by US postal mail at the following address:

Train Heroic LLC

7007 Winchester Circle

Boulder, CO  80301